King's Lynn educational toy company teams up with award-winning CBeebies show

Learning Resources has partnered with BAFTA award-winning animated children’s educational TV series Numberblocks.

The King's Lynn-based company will be launching a new Activity Set based on the company’s existing top selling MathLink® Cubes brand.

The new MathLink Cubes Numberblocks Activity Set will be available through major retailers later this year.

MathLink Cubes is a linkable construction toy developed for hands-on maths learning through play.

The new licensed Numberblocks Activity Set will allow children to play along with episodes and engage in further learning opportunities.

Learning Resources managing director Dennis Blackmore said: “Many parents and teachers use our MathLink cubes to make Numberblocks activities for their children.

“This partnership means that we can bring together the imaginative power of Numberblocks with MathLink Cubes’ tried and tested quality to create exciting new products.

"Our new activity set is designed for use in the home or classroom, and with the power of the Numberblocks brand behind it, will be a popular product in all retail environments.”

Series creator Joe Elliot said: "It’s an absolute delight to be partnering with Learning Resources.

"MathLink Cubes have been an integral part of Numberblocks right from the beginning — we’ve used them to discover what every Numberblock character can do, plan stories and design intricate animation sequences.

"We have a large and dedicated following of young number fans, and the number one thing they ask for is real Numberblocks blocks so they can get hands-on and play with Numberblocks themselves.

"It’s been a whole new level of fun to work with the like-minded creative team at Learning Resources and we can’t wait to bring Numberblocks full circle and into the hands of our fans."