Police at the scene of supermarket Iceland in Swaffham after Mercedes crash

Pictures show a shattered window at a Swaffham supermarket after a Gold Mercedes convertible was seen backing into it this morning.

A spokesperson for Iceland has confirmed that "everyone is ok, and the driver of the car is concious".

Police have cordoned off the area and are now at the scene.

A witnessed described how she saw "two elderly women wrapped in blankets" after the incident and said they seemed "shocked but ok."